Eternal Trend Co is an avant-garde, two-story experiential retail concept developed in a group project. Within this

multi-label store, my assigned brand is Under Armour, which I interpreted through a focused retail zone that reflects

its performance-driven identity and athlete-first mindset.

This concept creates a seamless journey where visitors first step into a world of imagination and surrealism on

Level 1, before moving to the main retail zone on Level 2 with a curated narrative that moves from

retro influences to futuristic expressions.