OVERVIEW OF POP-UP STORE
ISOMETRIC VIEW
EXPLODED VIEW
BRAND UNDERSTANDING
Established in 1996, Under Armour is an American
sportswear company that manufactures footwear and
apparel products. It strongly emphasizes on making
athletes better, as shown in its brand’s mission.
The five core values that are adopted by Under Armour are:
Love Athletes, Celebrate the Wins, Stand for Equality,
Act Sustainably, and Fight on Together.
FRONT VIEW
BACK VIEW
TOP VIEW
Unleash!
"A Redefined Retail Experience."
SCOPE
Retail Design & Visual Merchandising
TIMELINE
Apr - June 2024
CATEGORY
Academic Work (Y2)
“Unleash!” integrates key intellectual, physical, and material brand elements from Under Armour to create a
holistic pop-up experience. It also features mini-interactive stations where visitors can unleash their athletic spirit
by playing some minigames and stand a chance to receive discounts for selected products at the pop-up booth.
